“The new Mac Pro emphasizes that the Mac is still an essential product for Apple, and they can still innovate at the highest levels. It also helps fulfill a key goal of Apple Co-Founder, Steve Jobs. A day after Jobs came back to Apple in 1997, I met with him to try and get a sense of how he was going to help turn Apple around. I asked him directly what his top priority would be.”
From the archives: Before the World Wide Web did anything, HyperCard did everything.
Update 2019: It’s Memorial Day weekend here in the US, and the Ars staff has a long weekend accordingly. Many will spend that time relaxing or traveling with family, but maybe someone will dust off their old MacIntosh and fire up Hypercard, a beloved bit of Apple software and development kit in the pre-Web era. The application turns 32 later this summer, so with staff off we thought it was time to resurface this look at Hypercard’s legacy. This piece originally ran on May 30, 2012 as Hypercard approached its 25th anniversary, and it appears unchanged below.
Professor @JohnFPfaff discovered a 30-year-old Apple IIe that laid dormant in his parents’ attic for years. He booted the computer and to his surprise found it in good working order, leading him on a journey down memory lane.
“35 years ago, Macintosh said hello. It changed the way we think about computers and went on to change the world. We love the Mac, and today we’re proud that more people than ever are using it to follow their passions and create the future …”
Apple first teased the machine two days earlier in a Super Bowl commercial, 1984. Directed by Ridley Scott, it was aired exactly once on national television – which was enough. It was so dramatic that TV news channels featured it, giving it millions of dollars of free airtime.